Many large companies have shown that it is possible to be successful in Asia. For this, they have gone the way that a medium-sized company could most likely not afford: a lot of manpower, a great deal of time, not to mention a variety of failures, ...

But do not be discouraged, because with your medium-sized company, you can also create a market entry in Asia. It is only important that you assess your company and your business properly, make sure that your weak points are clearly "in the eye", make any necessary tactical adjustments, then choose the optimal business model without compromising your project in the short, medium and long term.

In the following, we will give you a brief insight into the various business models that have proved successful for medium-sized companies in the Asian market.

• Expect only of what your company can bear!
• Go one step after the other!
• Be open for the experiences, the negotiation skills and the contacts of third parties!
• Do not go the way into a new market alone!
• In some way be flexible to meet the new market and its requirements!
• Be open for innovative solutions!